Solar Graffiti
Watch the winner of the golden trophy from the 8th edition of Deauville Green Awards - the international festival of film productions on sustainability, social responsibility and eco-innovations!
Engie, the French energy group, recently launched the international advertising campaign ‘Engie Harmony’. The campaign’s first project is called ‘Solar Graffiti’ and features an installation on a sports field near Mexico City that combines the graffiti art of the local Street Artists N3O with Heliatek’s solar films to power innovative and sustainable lighting. The project ‘Solar Graffiti’ and the resulting commercial are among the seven flagship projects of the Engie Harmony campaign and symbolize how technical progress can be realized in harmony with man and nature.
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‘Solar Graffiti’ is a technological and social project where the ‘Gomez Farias’ sports ground is being revived and is improving the lives of local people with 100% green lighting. With the energy that is gained and stored during the day through the solar films, the sports field can be illuminated in the evening and brings a more sociable atmosphere to this neighborhood. The inhabitants rediscover a place that was otherwise abandoned at nightfall.